Companies that really put extraordinary service at the top of their priority list establish the ground rules for good service while also working to build a genuine customer-friendly “spirit” in all employees throughout the organization.
Practically every organization in today’s hyper-competitive marketplace claims that it “puts the customer first,” and every year we hear more slogans from companies trying to convince their customers—and themselves—that they really do believe in service.
But the reality is that few companies have a clear, comprehensive plan to achieve a high level of service quality in their organizations. Most are long on platitudes, short on practical solutions. And those with specific plans tend to focus on compliance – requiring employees to adhere to specific standards and policies – rather than developing an organization-wide attitude of service. Read more →